The Organizational Resilience Models Under Digital Transformation and Creative Destruction: Lessons from Estonia, Lithuania, and Latvia

Mirjana Radović Marković

doi:10.65537/jebr.202582.151

Authors

Mirjana Radović Marković Faculty of Economics and Engineering Management, (FIMEK), Novi Sad, (SERBIA)

DOI:

https://doi.org/10.65537/jebr.202582.151

Keywords:

Resilience, Schumpeter’s Creative Destruction Theory, Artificial Intelligence, Digital Transformation, Digital Entrepreneurship, Innovation, Future of Work, Adaptive Education

Abstract

Digital technologies have acted as powerful catalysts for creative destruction across industries, fundamentally reshaping existing routines, organizational structures, and operating conditions. This transformation forces organizations to rapidly adapt and build resilience to withstand the disruptive impact of technological change. Resilience, in this context, refers to the capacity of organizations and societies to anticipate, absorb, and adapt to digital disruptions while continuing to function effectively and even thrive under new conditions.Through creative destruction, digital technologies not only dismantle traditional business models but also enable the emergence of innovative processes and structures. These technological disruptions provide a critical context for understanding today’s technological transformation. While the exact trajectory of these changes remains uncertain, one thing is clear: the future will demand constant adaptation, relentless innovation, and resilient responses to the opportunities and challenges brought by digital transformation.The implications of this transformation—manifested in new business models, innovative strategies, and advanced capabilities—are unfolding at multiple levels: global, national, corporate, and local. The study concludes that digital entrepreneurship advances on the principles of creative destruction, leveraging technology to innovate, disrupt markets, and create entirely new industries. This dynamic brings profound changes in work structures, including the rise of non-standard employment arrangements, requiring new skills, knowledge, and resilient career pathways.Consequently, education systems must evolve toward a model that fosters creativity, resilience, and digital competencies, enabling individuals to adapt to rapidly changing labor markets. This new cycle of innovation not only fuels economic growth but also contributes to a dynamic and competitive business environment capable of withstanding shocks and uncertainties. Thus, there is a strong interconnection between creative destruction, technological advancements, resilience, and digital entrepreneurship—shaping both small and large economies, each with differing capacities to respond to digital challenges.

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