IMPACT OF GLOBALIZATION ON COMPETITIVENESS IN WESTERN BALKANS

Mirjana Radovic Markovic

Authors

Mirjana Radovic Markovic FIMEK, Business Academy University, Novi Sad, Serbia

Keywords:

globalization, companies, competitiveness, Western Balkans

Abstract

Competitiveness can be considered from different points of views in academic research. The companies that do not carry out innovative activity are not capable of taking advantage of market opportunities or meet strong competition. In our research we used Global Competition Index for Serbia and Western Balkans, which includes micro and macroeconomic bases of national competitiveness. Analysis has shown that all countries from the region had the rank improvement in 2017 in relation to the previous year, but there is still the clear gap between the Western Balkans region and the EU-11. As many of the Western Balkan countries face similar challenges, some economic dialogue will be a key pillar in the enlargement process going forward.

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