RESILIENCE AND ENTERPRISE RECOVERY IN RESPONSE TO COVID 19 CRISIS

Mirjana Radović Marković

Authors

Mirjana Radović Marković FIMEK, Business Academy University, SERBIA

Keywords:

Small and medium-sized enterprises organizational resilience, building resilience, globalization

Abstract

Resilience of economy of a country cannot be achieved if the organizations are not also resistant to negative impacts. By organizational resilience, we do not imply only “survival” and “existence” of the company, but also comprehensiveness in the access to business success. Therefore, organizational resilience is not a defensive strategy, but a strategy aimed to the improvement of business, which enables business leaders to take risk with a higher level of security. This paper showed that only those companies that have managed to rapidly reorient and adapt to the emerging crisis of COVID 19 have continued operations (flexibility and high level of resistance).

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