WOMEN ENTREPRENEURS’ RESILIENCE IN TIMES  OF COVID-19 AND AFTERWARDS

Radović Marković Mirjana

Authors

Radović Marković Mirjana FIMEK, University Business Academy, Novi Sad, (SERBIA)

Keywords:

Women entrepreneurs, employment, remote work, COVID-19

Abstract

The emergence of COVID-19 has greatly hit businesses owned by women, given that they work in those sectors of the industry most affected by the pandemic. Therefore, scientists got the impression that everything that has been achieved through hard work in empowering women in the past few decads will be lost in a short time. The aim of this paper is to analyze the movement of women’s businesses and the position of women during the pandemic, in order to be able to propose guidelines for the period after this crisis. In this paper, author concluded that the economic crisis caused by the pandemic, which is followed by the energy crisis and the war in Ukraine in many countries, has the effect that an increasing number of women start to think about and explore the possibilities for starting a business from home.A higher share of women than men among home workers is registered in almost all EU countries.

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