ENCOURAGING ENTERPRISE RESILIENCE AND UNPREDICTABLE BUSINESS ENVIRONMENT
Keywords:
small and medium enterprises, resilience, business environment, globalizationAbstract
Small and medium enterprises create new jobs and contribute to the eco-nomic development of every country. In the conditions of globalization, companies have become exposed to global economic “shocks”, which are unpredictable in nature, and affect their profitability. To be resilient, organi-zations need to rely on strong leadership, an understanding of the work en-vironment, and the ability to adapt and respond to rapid change. However, are they resilient enough to deal with business in a risky and unpredictable business environment? The aim of the research is to show the importance of the need for improving resilience and to determine the possibilities for its achievement. For this purpose, our qualitative methods were used, as well as extensive literature as the theoretical framework of the research.
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