DEVELOPING ACTIVE LEARNING TECHNIQUE THROUGH COMMUNICATION CIRCLE AND MEASURING ITS EFFECT ON STUDENTS’ ACADEMIC PERFORMANCE

Abstract

It is proven fact that communication is a significant skill for every modern student to master. The paper exhibits the findings of communication circle technique and measures its effect on active learning of students during MBA Course. The literature depicts that active learning approach help students to learn more effectively than traditional approaches in which teacher of higher education rely on lecturing. The qualitative methods of data collection were used to produce findings that would address how communication circle participation affects communication ability of management students. A survey included the questionnaire and asking student’s their personal experiences in communication circles during course. The research design engaged a control group (using the established communication curriculum as per the syllabus) and an intervention group (using repeated exercise with communication circle throughout the duration of the first semester of MBA course at School of Management Studies, KBCNMU). The study compared MBA student perceptions of their own communication abilities before and after initiation of this communication circle activity during course. The analysis of the data revealed that communication circle participation had constructive effects on perceived individual communication. Communication circle appears to be a practicable technique of active learning technique for assisting management students. The findings of this paper would encourage management teacher to use such active learning technique for uplifting the student’s communication ability and overall student learning effectiveness.