MANAGEMENT STYLES AND RESILIENCE OF WALT DISNEY COMPANY
Keywords:
Management, innovation, technology, resilienceAbstract
Walt Disney Company has led the entertainment industry since the early 1900s. The company has had many leaders at the top of the pyramid, guiding the company to success. Until the early 2000s, the company was able to thrive with a more authoritative management style. When Robert Iger was appointed as CEO, he led as a more relaxed manager who was involved but did not micromanage his staff. This allowed more innovation and decision-making from positions that had not been involved in this process before. With the creativity of this staff, advances in technology, new partnerships, and expanding into the markets of other countries, Iger was able to make Disney more profitable.
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