FEATURES OF THE TRANSFORMATION OF THE MAIN BUSINESS PROCESSES IN THE CONTEXT OF A PANDEMIC CRISIS

Zhanna Mingaleva; Yurii Starkov

Authors

Zhanna Mingaleva Department of Economics and Industrial Management, Perm National Research Polytechnic University (RUSSIA)
Yurii Starkov Department of Economics and Industrial Management, Perm National Research Polytechnic University (RUSSIA)

Keywords:

Covid-19, pandemic crisis, business resilience, business model transformation, business processes, digitalization

Abstract

The particular importance of business resilience and its compliance with modern development trends is manifested in the conditions of modern crises, which are characterized by greater unpredictability, scope and depth of coverage of all social processes. The article presents the results of a theoretical generalization of the key directions and features of the transformation of business processes of companies and organizations in order to maintain the stability of business in the context of the pandemic crisis of 2020-2021. The main research methods are bibliographic analysis, systems approach, methods of scientific abstraction and logical generalizations. As a result of the study, it was concluded that the process of adaptation to crisis conditions took place on the basis of the transformation of the business models of companies in general and key business processes. A feature of the current transformation is a high degree of digitalization of business processes, the creation of integrated value chains, as well as a more active implementation of Industry 4.0 elements.

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