THE IMPACT OF GLOBALIZATION ON THE DEVELOPMENT THE CIRCULAR ECONOMY IN SERBIA

Stoimenov Suzana; Igić Saša

Authors

Stoimenov Suzana Faculty of Entrepreneurial Business and Real Estate Management, University "Union Nikola Tesla", Belgrade, SERBIA
Igić Saša Faculty of Economics and Engineering Management, "University Business Academy in Novi Sad ", SERBIA

Keywords:

circular economy, globalization, circular economy standards

Abstract

The fact is that globalization in itself is a contradictory and very current topic, so one of the motives for this research is to review / understand how the trends and challenges of global progress reflect on the development of the circular economy.The subject of this paper is posed in the form of a question: what is the role of the concept of globalization in the implementation of the circular economy? Has the circular economy been implemented in Serbia, which, like the rest of the world, is included in the globalized world? The aim of the work is to investigate how, through which factors and mechanisms globalization contributes to the implementation of the circular economy, as well as whether the mechanism and significance of that influence is implemented in companies or is more present in the minds of individuals as a theoretical concept. It can be concluded that the ubiquity of globalization, i.e. the connection of consumers, companies, states, the availability and dissemination of information, the dissemination of knowledge influences the implementation of circularity and that the awareness of it is present, but that it is still more at the theoretical level than that the circular economy has really been implemented in Serbia.The success of organizations in global competitive business conditions is connected with the application of circularity, that is, with the transition from line to circular economy, and standards can contribute to this because they represent frameworks for the implementation of circular economy principles.

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