BREWING INDUSTRY SLOVAKIA IN THE PROCESS OF TOURISM

Authors

  • Branislav Dudić Comenius University, Faculty of Management, Bratislava, (SLOVAK REPUBLIC), and Faculty of Economics and Engineering Management in Novi Sad, (SERBIA)
  • Katarína Mrkvová Department of Tourism, College of Business and Hotel of Brno, Brno, (CZECH REPUBLIC)
  • Zdenka Dudić Faculty of Economics and Engineering Management in Novi Sad, (SERBIA)
  • Goran Škatarić Faculty of FoodTechnology, FoodSafety and Ecology, University of Donja Gorica, Podgorica, (MONTENEGRO)

Keywords:

beer industry, craft beers, innovation

Abstract

In the time of the crisis, which is reflected mainly in tourism, beer tourism in the form of small craft breweries and beer events is thriving in Slovakia. Beer has always been a favourite drink of Slovaks. The main reason why people look for small craft breweries is that their beers are different from those that can be bought in stores. The number of craft breweries increases every year, which is why the doors are opened for this type of travel. Beer spas and beer tours are very popular abroad. Visitors to beer spas have the opportunity to discover new places, breweries, beers, learn something new about brewing and have fun. In Slovakia, this type of tourism can help not only in the economic way but also in the development of underdeveloped regions. Many people have not got the opportunity to get to know beer spas so far, especially in Serbia, where not a single resort of this kind has been opened yet. The aim of the article is therefore to increase people’s awareness and to create some basic information about beer baths and their positive effects.

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Published

30.12.2021

How to Cite

Dudić, B., Mrkvová, K., Dudić, Z., & Škatarić, G. (2021). BREWING INDUSTRY SLOVAKIA IN THE PROCESS OF TOURISM. Journal of Entrepreneurship and Business Resilience, 4(2), 91–99. Retrieved from https://jebr.fimek.edu.rs/index.php/jebr/article/view/25