Freelancing and the Digital Economy: The Case of Serbia’s Emerging Role in the Global Market

Abstract

The digital economy has transformed the global workforce, enabling new modes of employment, notably freelancing, that transcend traditional geographical boundaries. Serbia, with its highly educated and technically skilled labor force, has emerged as a leading freelancing hub in Southeast Europe. This paper explores the factors driving Serbia’s rise in the freelancing sector, analyzing key economic and social drivers, government policies, and digital infrastructure. It also identifies the main challenges freelancers face and offers policy recommendations aimed at solidifying Serbia’s position in the global digital economy.