Olausen, Paige. 2024. “COMPARATIVE ANALYSIS OF MARKETING STRATEGIES AIMED AT ACHIEVING RESILIENCE AND AGILITY OF COMPANIES: A CASE SUDY OF COCA-COLA AND PEPSI”. Journal of Entrepreneurship and Business Resilience 7 (1):115-24. https://jebr.fimek.edu.rs/index.php/jebr/article/view/122.