OLAUSEN, P. COMPARATIVE ANALYSIS OF MARKETING STRATEGIES AIMED AT ACHIEVING RESILIENCE AND AGILITY OF COMPANIES: A CASE SUDY OF COCA-COLA AND PEPSI. Journal of Entrepreneurship and Business Resilience, [S. l.], v. 7, n. 1, p. 115–124, 2024. Disponível em: https://jebr.fimek.edu.rs/index.php/jebr/article/view/122. Acesso em: 17 may. 2025.