MIKIĆ, J. The The Role of Artificial Intelligence in The Digital Transformation of Marketing and Business Resilience. Journal of Entrepreneurship and Business Resilience, [S. l.], v. 8, n. 2, p. 7–20, 2025. DOI: 10.65537/jebr.202582.161. Disponível em: https://jebr.fimek.edu.rs/index.php/jebr/article/view/161. Acesso em: 1 mar. 2026.