ANALYSIS OF THE ICT SECTOR IN THE FUNCTION OF ENHANCING BUSINESS RESILIENCE

Abstract

In modern business conditions, companies from the ICT sector, which has great potential for the growth and development of the national economy and enhancing business resilience, are increasingly important. From the point of view of future development tendencies, it is important that the structure and quality of the Serbian ICT sector needs to be adapted to the demands of the world market. In developed European countries, which are also the main destinations of Serbian ICT exports, the competitive conditions are getting tougher, so survival and improvement of the position in such markets implies investing additional efforts to raise the level of competitiveness. The permanent development of knowledge, creativity and innovation is the starting point for the growth and success of these companies and an important tool for achieving competitiveness, which is especially evident in the conditions of global and international business. Most of the companies in the ICT sector are micro and small businesses. What characterizes the largest number of ICT companies, especially those whose main activity is software development, are high costs of human resources due to the specific activity that requires a highly educated, professional and trained personnel profile. Investing in human resources in the ICTsector should be a strategic commitment that leads to stable business and increased profitability.