RESEARCH ON ENTREPRENEURSHIP IN THE FUNCTION OF RESILIENCE IN SERBIA

Svetlana Milošević

Authors

Svetlana Milošević PE “Pošta Srbije”, Belgrade (SERBIA)

Keywords:

Entrepreneurship, resilience, business entities, Serbia

Abstract

In order to survive on the market, business entities must not be insecure, determine the way of doing business only in accordance with previous experiences and follow paths that have already beentrodden. If they refuse to research and make any changes in the way of organization and work, their products lose the market race. In this paper, we have shown that entrepreneurs in Serbia, despiteall the changes in the environment, do not invest enough in research in order to succeed in being resilient and competitive inthe market. In line with this, the author concluded that a socially responsible, open and proactive approach to business entities is necessary, in order to encourage them to research in order to increase the degree of resilience.

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