RESILIENCE AND EMPOWERMENT WOMEN IN BUSINESS DURING THE COVID 19 PANDEMIC IN SERBIA
Keywords:
Women Entrepreneurship, Entrepreneurial ventures, Resilience, COVID-19 crisisAbstract
The COVID-19 pandemic has presented opportunities for women entrepreneurs to adapt and innovate their way of working in response to changing business conditions. This paper discusses literature review as a methodology for conducting research. Also, we used own qualitative research in relation to potential future directions. The main aim of our study was to further nuance our understanding of the COVID-19 crisis results as a challenge for women's entrepreneurial ventures in Serbia. In addition, the goal was to determine what kind of support was provided to women in business in order to survive in crisis conditions, as well as to strengthen their resilience.
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