STRATEGIC PLANNING FOR FOSTERING RESILIENT ENTREPRENEURSHIP DEVELOPMENT
Abstract
This paper discussed process of developing strategic plan for resilient entrepreneurs. Also, the article explores the characteristics of a good strategic plan. We therefore argue for a synthesis of the disciplines- entrepreneurship, marketing and organizational management, considering forces and trends in the broader community, political, social and technological forces; consider opportunities and challenges. Research is based on primary and secondary sources of information. Author concluded that Entrepreneurs must be confident, but also open to learning and adjusting their strategies. The ability to adapt and make necessary adjustments is essential for resilience.
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