EXPLORING THE IMPACT OF DIGITAL TRANSFORMATION ON ORGANIZATIONAL ADAPTIVENESS: THE MEDIATING ROLE OF BUSINESS RESILIENCE IN THE CONTEXT OF STARTUPS IN KERALA, INDIA

Authors

  • Paramba Jumana Nalakam Farook College, Kerala, India
  • Salamzadeh Aidin Faculty of Management, University of Tehran, Tehran, Iran
  • Yasin Naveed Head of Entrepreneurship and Creative Industries, Canadian University Dubai, Dubai, UAE
  • Hiroko Kawamorita Hachinohe Gakuin University, Hachinohe, Japan

Keywords:

Digital intensity, transformation management intensity, business resilience, organizational adaptiveness, and new ventures

Abstract

The study aims to evaluate how organizational adaptability influences digital transformation, with a particular focus on the mediating role played by business resilience. Prior entrepreneurship studies have extensively examined organizational adaptability, but organization resilience and digital transformation among Kerala startups have gotten comparatively little attention. The goal of the current study is to determine how business resilience and digital transformation affect Kerala startups' organizational adaptability. To examine the causal links between variables, this study adopted a quantitative research methodology. The research approach was evaluated using a survey-based questionnaire, and 310 startup founders were selected at random for the sample. The Kerala Startup Mission Portal is used to extract information on startups in Kerala. CBSEM (covariance-based structural equation modeling) methods were used to analyze the survey data that was gathered. The results of the study indicate that the degree of digital intensity and the degree of transformation management intensity have a substantial impact on how adaptive startups are. The study also found that business resilience serves as a partial mediator between organizational performance, digital intensity, and transformation management intensity. The study has a wide range of practical implications. To improve their startup's potential for resilience and adaptation, it first suggests to founders that they switch to digital platforms. To ensure the success of their new ventures, businesses choose and create teams with essential internal capabilities.

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Published

28.06.2024

How to Cite

Nalakam, P. J., Aidin, S., Naveed, Y., & Kawamorita, H. (2024). EXPLORING THE IMPACT OF DIGITAL TRANSFORMATION ON ORGANIZATIONAL ADAPTIVENESS: THE MEDIATING ROLE OF BUSINESS RESILIENCE IN THE CONTEXT OF STARTUPS IN KERALA, INDIA . Journal of Entrepreneurship and Business Resilience, 7(1), 7–29. Retrieved from https://jebr.fimek.edu.rs/index.php/jebr/article/view/115